Playing Games

We are Irony.

We work at the cross-section of team, talent and tournament to build esports based communities.

New Launch

Introducing Circuit: Our Esports Tournament Platform for India

The "community-first esports platform" is poised to host daily, weekly and monthly tournaments with over INR 25 Lacs in prize pool over the next twelve months.

Read More >


Football Delhi Partners with Irony Inc. to Launch its Gaming and Esports Program

Football Delhi becomes the first sports association in India to venture into esports, and will introduce a dedicated platform to grow and engage the Delhi Football fan community. Read More >


Investing in an Indian Esports Team - If Not PUBG, Then What?

Amongst a gaming population so huge, prospective team owners could identify niche pockets or early-move advantages in other games and genres to stand out and build their esports IP. Read More >

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Image by Fredrick Tendong

We help you
access gen-z through esports

We provide brands, sports teams, esports teams and organizations access to Gen Z through esports based communities.

These communities are amalgamations of Content, Competition and Collaboration .



Ankit is one of India’s leading content marketers. In 2013, he founded FrogIdeas, and, over five years turned it in to one of the country’s top digital marketing companies.


In 2018, he exited FrogIdeas successfully to set up and establish a wholly Community-Based-Content-Marketing endeavor: Irony.

Ankit specializes in understanding audiences and creating content that works for it. His work has included development and execution of digital and content marketing strategies for 12 Fortune 500 corporations, multi-billion Dollar brands, over a dozen startups, mid-sized companies and even a couple of political campaigns.

Ankit has won over 20 internationally acclaimed marketing, creative and digital awards.

He is a casual PS4 and PC gamer, a voracious traveler and an avid sports lover - When he's not traveling or reading, Team India, Manchester United and Scuderia Ferrari take up most of his leisure time.

  • Ankit Bhatia on LinkedIn
  • Ankit Bhatia on Twitter


Tushaar is a prominent name in sports and media. He started his career with IMG in 2006 and has been involved with market-maker start-ups that have become benchmarks in their respective fields.

In Cricket, he was involved as a founding member in the conceptualization and commercialization of the Indian Premier League (IPL). Tushaar also commercialized India's only ATP Tennis event, and, India's first fashion event - the Lakme Fashion Week.

In digital health, he led growth for Stepathlon - a community-based, gamified virtual race platform designed to propagate well-being.

In esports, Tushaar led monetization for U Cypher - India’s first esports league made-for-TV. He also grew the U Mumba Kabaddi franchise into a multi-sport IP with teams in esports, football, volleyball and table-tennis.

He is a Tennis Player, Tri-athlete, Trekker and a FIFA Masters and Shri Ram College of Commerce alum.


  • Tushaar Garg on LinkedIn
  • Tushaar Garg on Twitter