We are Irony esports

We work at the cross-section of team, talent and tournament to build esports based communities.

New Launch

StreamO provides Crocs a gateway to Indian Gaming Community for their recent marketing initiative

StreamO, India’s first game live-streaming sponsorship marketplace from the house of Irony Inc. curated yet another disruptive marketing solution for the global leader in

Football Delhi Partners with Irony Inc. to Launch its Gaming and Esports Program

Football Delhi becomes the first sports association in India to venture into esports, and will introduce a dedicated platform to grow and engage the Delhi Football fan community. Read More >

Opinion

Investing in an Indian Esports Team - If Not PUBG, Then What?

Amongst a gaming population so huge, prospective team owners could identify niche pockets or early-move advantages in other games and genres to stand out and build their esports IP. Read More >

About

WHO WE Work WITH

We help you
access gen-z through esports

We provide brands, sports teams, esports teams and organizations access to Gen Z through esports based communities.

These communities are amalgamations of Content, Competition and Collaboration .

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Tushaar Garg

Tushaar is a prominent name in sports and media. He started his career with IMG in 2006 and has been involved with market-maker start-ups that have become benchmarks in their respective fields.

In Cricket, he was involved as a founding member in the conceptualization and commercialization of the Indian Premier League (IPL). Tushaar also commercialized India's only ATP Tennis event, and, India's first fashion event - the Lakme Fashion Week.

In digital health, he led growth for Stepathlon, an award winning global “Virtual Race” platform that combines social participation, health and wellness to engage both sports fan communities and corporate employees with an inclusive engagement, mass participation and well-being experience.

In esports, Tushaar led monetization for U Cypher - India’s first esports league made-for-TV. He also grew the U Mumba Kabaddi franchise into a multi-sport IP with teams in esports, football, volleyball and table-tennis.

He is a Tennis Player, Tri-athlete, Trekker and a FIFA Masters and Shri Ram College of Commerce alum.