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Irony Inc. launches “Free Fire Original Fierce League”a fiery gaming battle with Naagin

Hosted on Alpha Esports Tech’s GamerzArena, India’s leading esports platform, gamers have a chance to win INR 1,00,000

New Delhi, December 06, 2021: Irony Inc., a community-first E-sports platform and GamerzArena, India's leading esports platform have partnered with Naagin, the original Indian hot sauce to organize ‘’Free Fire Original Fierce League’’ for the gaming enthusiasts.

The tournament began on 24th November and winning teams from each round will progress towards the final game, scheduled to be held on 9th December.

A record 1500 teams will battle it out to bag the highest winning amount of INR 1,00,000 and the coveted championship title.

Participants registered on to fight for the chance #tobeknown.

Commenting on the tournament, Tushaar Garg, Founder & CEO, Irony Inc. said, “The Gen-Z consumer is one of the most authentic and self-aware audiences. With Gen Z, passion and true connection supersede vanity metrics such as likes, views and impressions. We are thrilled to have a brand like Naagin aboard which realizes the need to embrace this new-age and emerging esports landscape with an open mind.”

According to the latest report published in October 2021 by Sensor Tower, Garena Free Fire became the most downloaded mobile game worldwide with 30 percent downloads coming from India that happens to be its biggest market. Intending to connect with Gen-Z audiences, Naagin, India’s first homegrown hot sauce brand has marketing initiatives to include Free Fire mobile esports tournaments.

On tapping into this new space, Arjun Rastogi, Co-Founder, Naagin said, “Naagin places two traits at the centre of everything they make; Fire and Passion. Our love for Gen Z is evident for the fire they possess to pursue their passion. This association will reinforce our target to make Naagin a product to pair their match-time-watching snacks and foods with. At Naagin, we pride ourselves on making products that hit the spot, similar to Free Fire players who hone their ability to hit their mark.”

The “Free Fire Original Fierce League” will be hosted on GamerzArena, India’s leading esports platform for everyday gamers. “Once Irony Inc. brought this proposal to us, we were immediately intrigued to work with Naagin as it gives us a giant opportunity to cater to our core target group Gen-Z,” said interim CEO of Alpha, Matthew Schmidt. “This partnership only further enforces the importance of E-sports in India and Naagin will help Alpha and Irony Inc. grow this community.”

“Irony Inc. is known for their work with Intel Gamer Days (IGD) and Coda Shop Global Series (CGS) and endeavors to build highly engaged E-sports-based communities for brands that have zeroed in on mobile E-sports to engage and expand their relationship with Gen-Z.” Tushaar concluded.

About Irony Inc.

Irony Inc. is an Indian esports company focused on building E-sports based communities for its clients. As a pioneering upstart, Irony works at the cross-section of team, talent, and tournament to play a defining part in India's booming E-sports industry. The organization was founded by Tushaar Garg - an international sport and esports business professional, formerly with IMG.

About Naagin

Naagin’s mission is to represent India’s rich spice culture on kitchen shelves and dining tables worldwide. Unlike other sauces, we use fresh, ethically sourced produce, real vegetables (no purees) and premium Indian chillies. Naagin hot sauce is the perfect condiment, cooking sauce, and marinade for every dish – no matter the cuisine! Growing every day right here at home in India, we’re also available in the United States, UAE, Singapore and Hong Kong.

About Alpha E-sports Tech Inc.

Alpha E-sports Tech Inc. is a technology company that focuses on emerging markets in E-sports, mobile gaming, ecommerce, blockchain and high growth opportunities. Through a strong portfolio of technology assets, we bring a new edge to modern gaming. Learn more at:

Press Contact:

Chris Ramanujam,

Communications Manager, Irony Inc.

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