We Are Irony

irony

/ˈʌɪrəni/

a state of affairs or an event that seems deliberately contrary to what one expects and is often wryly amusing as a result.

 

Our name, Irony, is a gentle dig at cookie cutter ideas that are recycled in business every day - something we endeavor to change for better.

Irony is our decision to work with greater purpose, creativity and collaborative ingenuity.

We Build your esports based community,  acting on the cross-section of team, talent and tournament: 

team/

Invest, create or grow your esports team.

1/ We work with esports teams to grow and engage their fan community

2/ Commercialization: We help discover collaboration and sponsorship opportunities between brands and esports teams

3/ We guide potential investors, brands and sports teams in creating their own esports team and developing its fan community.

TALENT/

Unlock the true potential of India's esports and livestreaming talent.

1/ We provide brands avenues to reach India's Gen-Z by advertising and sponsoring thousands of livestreamers, content creators and esports teams. Check out StreamO - Our livestream advertising marketplace.

2/ We help talent in esports and content creation create new opportunities for monetization.

3/ We help professional esports teams and team owners scout for new talent.    

Tournament/

Engage millions of gamers through esports tournaments.

1/ We provide TaaS (Tournament as a Service) solutions to brands, sports teams, esports teams, publishers and tournament organizers. Check out Circuit - Our Tournament platform

2/ We develop, run and grow esports tournament IPs for rights holders.

3/ Commercialization: We help discover collaboration and sponsorship opportunities between brands and esports tournaments organizers.

 
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India's own gaming platform - made for the best professional teams as well as the casual enthusiast gamer.

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The easiest way for marketers to reach Gen Z: Place your ad across thousands of concurrent livestreams on YouTube.

We Put Community at The Center
Of Strategy
We Put Community at The Center
Of Strategy

.

IDENTIFY→ DIFFERENTIATE→ DEVELOP→ NURTURE→ MONETIZE

We work across your audience life cycle to turn them in to data generation opportunities that benefit your goals.

We Help Businesses Discover New Opportunities In Esports and Gaming

We Help Businesses Discover New Opportunities In Esports and Gaming

We identify and connect different stakeholders to:

STRATEGIZE // ADVISE // EXECUTE

​growth opportunities in esports and gaming.

We Are a Data Generation Engine:
We Create, Use and Measure Data

We Are a Data Generation Engine:We Create, Use and Measure Data

​.

We work with clients and partners to identify metrics that will define the growth of business, then create strategies to generate data.

Then we work with this data to IMPROVE DECISION MAKING.

why we are different

Insights and Stories From Our Team