New Delhi, 11 January 2022: AI-powered global platform Triller, has today announced their partnership with Irony Esports, a community-first esports platform and GamerzArena, India’s leading esports tournament platform. This partnership comes forth as Triller joins the Free Fire Christmas League as the live entertainment partner. The mobile esports tournament that began on 28th December has 1096 teams competing for cash prizes worth INR 1 lakh.
Free Fire is a great example of the hugely popular mobile esports genre called ‘battle royale’, where a group of players are dropped from a plane across a large map and must scavenge weapons and fight until only one winner remains. Over the past decade, this concept has become one of the most definitive trends in internet culture; not just as a dominant form in online gaming but also powering the meteoric success of screen hits such as The Hunger Games and Squid Game alongside video games such as Free Fire. The unpredictable gameplay and the intensity and chaos of ‘few’ versus ‘many’ make for compelling content that is watched by Gen-Z and young millennials. Free Fire is also one of the highly-rated mobile games on the Play Store and the most-watched mobile esports title in India on YouTube LIVE. The Free Fire Christmas League will be live-streamed on ESports Wala Youtube, and Triller TV live. The live broadcast of the tournament will also be featuring performances by famous Triller artists and creators.
Talking about the partnership, Rohan Tyagi, VP Strategy and Operations, Triller India said, “We are thrilled to be associated with Free Fire for this exciting league this holiday season. Esports has shown tremendous potential and gained a massive following both in India and on a global level. Our partnership with Irony Esports and GamerzArena strengthens our vision of providing a global platform to creators in the online gaming space to reach their prime mobile-first target audiences in Southeast Asian countries, especially, India.”
Tushaar Garg, Founder & CEO, Irony Esports said, “Our partnership with Triller starts a new chapter for esports entertainment experiences in India. The Free Fire Christmas Leagues provides Triller with an opportunity to collaborate with everyday gamers, esports athletes, and gaming influencers to create new content to reach a large, segmented, highly engaged but notoriously hard to reach gen z audience.”
“We are extremely excited to have such a tremendous partner in Triller. Together in this partnership, we are providing an amazing opportunity for amateurs to get involved in esports at a very large and competitive level. This is the tip of the iceberg and we are certain that Triller will help grow the esports space in India, massively.” said Brian Wilneff, CEO, Alpha Esports Tech Inc., GamerzArena
The Free Fire Christmas League will take place in four phases commencing on 28th December. In the first phase i.e. open qualifiers, 1000 teams will compete in four eliminating rounds and the top four teams will qualify for the grand finals. In the second and third phases i.e. esports invitational phase and YouTubers invitation phase, 48 teams each will compete in two eliminating rounds. The top four teams from each phase again will qualify for the grand finals that will be held on 10th-12th January 2022.
Triller is owned by TrillerNet, a first-of-its-kind company consolidating technology and content platforms to lead the move to Internet 3.0. TrillerNet pairs the culture of music with sports, fashion, entertainment, and influencers through a 360-degree view of content and technology. TrillerNet owns the globally popular Triller app used by musicians, celebrities, athletes, and overall culture setters reaching more than 350 million users worldwide. The Triller app—unlike other popular short-video apps—encourages its influencers to post the content created on the app across other social media platforms—and uses proprietary AI technology to push and track their content virally to affiliated and non-affiliated sites and networks reaching millions of additional users. TrillerNet additionally owns Verzuz, the live-stream music platform launched by Swizz Beatz and Timbaland; leading customer engagement platform Amplify.ai, and FITE, the premier PPV, AVOD, and SVOD streaming site.
About Irony Esports.
Irony Esports is an Indian esports company focused on building Esports based communities for its clients. As a pioneering upstart, Irony works at the cross-section of team, talent, and tournament to play a defining part in India's booming Esports industry. The organization was founded by Tushaar Garg - an international sport and esports business professional, formerly with IMG. Learn more at: www.irony.in
About Alpha Esports Tech Inc.
Alpha Esports Tech Inc. is a technology company that focuses on emerging markets in E-sports, mobile gaming, e-commerce, blockchain and high growth opportunities. Alpha is also a publicly traded company (CSE: ALPA) (FSE:(9HN), (OTC PINK: APETF). Through a strong portfolio of technology assets, we bring a new edge to modern gaming. Learn more at: www.alphatech.inc
Press Contact: Chris Ramanujam, Communications Manager, Irony Inc. firstname.lastname@example.org