We Are Irony
irony
/ˈʌɪrəni/
a state of affairs or an event that seems deliberately contrary to what one expects and is often wryly amusing as a result.
Our name, Irony, is a gentle dig at cookie cutter ideas that are recycled in business every day - something we endeavor to change for better.
Irony is our decision to work with greater purpose, creativity and collaborative ingenuity.
We Help Address 3 Business Problems:
1/
Helping make sense of the ESPORTS industry
Connecting different stakeholders and driving monetization goals.
We assist publishers, brands, platforms, investors, gamers and audiences to capitalize on the now US$ 150 Bn gaming and US$ 1Bn esports industries. Learn More →
2/
Delivering Content that really works
Creating content with strategic intent and measurable impact
We create and distribute more than merely run-of-the-mill, stand-alone creative pieces such as videos for YouTube or posts for social media. Learn More →
3/
Turning Audiences In To Communities
Putting your audiences at the center of your vision
We understand your audiences, and then strategize and deliver mechanisms to turn them in to highly engaged, sustainable communities. Learn More →
All The Services We Offer
Talent Management & Building
Esports Investment
Market Entry and Expansion
Advertising
Branded Content
Content Partnerships
Content Strategy
Content Creation
Distribution
Monetization
Events and Partnerships
Sponsorship & Licensing
Influencer Marketing
Stakeholder & Fan Engagement
Advocacy
Community Creation
Community Management
Research
Measurement
Analysis
why we are different
We Put Community at The Center
Of Strategy
We Put Community at The Center
Of Strategy
.
IDENTIFY→ DIFFERENTIATE→ DEVELOP→ NURTURE→ MONETIZE
We work across your audience life cycle to turn them in to data generation opportunities that benefit your goals.
We Help Businesses Discover New Opportunities In Esports and Gaming
We Help Businesses Discover New Opportunities In Esports and Gaming
We identify and connect different stakeholders to:
STRATEGIZE // ADVISE // EXECUTE
growth opportunities in esports and gaming.
We Are a Data Generation Engine:
We Create, Use and Measure Data
We Are a Data Generation Engine:We Create, Use and Measure Data
.
We work with clients and partners to identify metrics that will define the growth of business, then create strategies to generate data.
Then we work with this data to IMPROVE DECISION MAKING.
Insights and Stories From Our Team
