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Irony Inc. Hosts INR 1 Lakh Free Fire Tournament

Irony Inc. is hosting its first esports tournament in India - The GamerzArena x Circuit Free Fire Open. This tournament is in partnership with Alpha Esports Tech Inc. ("Alpha Tech") and Garena . The tournament will be hosted on Alpha Tech's online platform - GamerzArena and will witness 48 teams battle it out for a prize pool of INR 1,00,000 (Indian Rupees One Lakh Only)

The tournament will begin on the 25th of February with League Qualifiers and have its Grand Finale on the 28th of March. To register, teams will need to visit and sign up.

Free Fire is one of the most popular esports titles in India. The game is one of the most popular mobile games in the world and recently won Mobile game of the year at the Esports Awards in 2020. It also won the Best Popular Vote Game award from Google Play in 2019 and gained 225 million downloads in the first three quarters of 2020 alone.

“Esports viewership and fandom are rising much faster than any traditional sport in the world today, yet, as things stand, the biggest brands are missing out on India’s esports revolution", said Ankit Bhatia, co-founder of Irony. "This tournament is our first step to change that – By bringing together teams, fans and data on a single stage, we intend to make esports more understandable to the Indian marketer”.

Irony co-founder Tushaar Garg added “Predicated on providing creativity, access and service to marquee publishers operating in the Indian market, we are excited to announce our first of many initiatives with Garena and look forward to deepening this relationship."

The tournament also marks Alpha Tech's first foray in the India market. “Hosting mobile esports tournaments exclusive to the Indian market is an exciting way for us to increase our footprint in this rapidly growing market,” said Alpha Tech CEO, Matthew Schmidt. “Our partnership with Irony will see us host a variety of tournaments in India and ultimately lead to an increase in our user base for GamerzArena.”

For detailed information on the tournament, please visit

About Alpha Tech: Alpha Esports Tech Inc. is a technology company that focuses on emerging markets in Esports, mobile gaming, ecommerce, blockchain and high growth opportunities. Through a strong portfolio of technology assets, Alpha Tech brings a new edge to modern gaming.


Irony Inc. (Irony) is an Indian esports company focused on building esports based communities for its clients. As a pioneering upstart, Irony works at the cross-section of team, talent, and technology to play a defining part in India's booming esports industry. The organization was founded by Ankit Bhatia - a successful entrepreneur and digital marketing veteran - and Tushaar Garg - an international sports and esports business professional, formerly with IMG.

Press Contact:

Chris Ramanujam,

Communications Manager, Irony Inc.

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