We connect publishers, gamers, advertisers and investors to develop new opportunities in esports and gaming.
We help brands forge better relationships with their customers through compelling storytelling backed by data.
We work with brands and organizations to turn their audiences in to communities, and then help nurture them.
Ankit BHATIA
Ankit is one of India’s leading content marketers. In 2013, he founded FrogIdeas, and, over five years turned it in to one of the country’s top digital marketing companies.
In 2018, he exited FrogIdeas successfully to set up and establish a wholly Community-Based-Content-Marketing endeavor: Irony.
Ankit specializes in understanding audiences and creating content that works for it. His work has included development and execution of digital and content marketing strategies for 12 Fortune 500 corporations, multi-billion Dollar brands, over a dozen startups, mid-sized companies and even a couple of political campaigns.
Ankit has won over 20 internationally acclaimed marketing, creative and digital awards.
He is a casual PS4 and PC gamer, a voracious traveler and an avid sports lover - When he's not traveling or reading, Team India, Manchester United and Scuderia Ferrari take up most of his leisure time.
TUSHAAR GARG
Tushaar is a prominent name in sports and media. He started his career with IMG in 2006 and has been involved with market-maker start-ups that have become benchmarks in their respective fields.
In Cricket, he was involved as a founding member in the conceptualization and commercialization of the Indian Premier League (IPL). Tushaar also commercialized India's only ATP Tennis event, and, India's first fashion event - the Lakme Fashion Week.
In digital health, he led growth for Stepathlon - a community-based, gamified virtual race platform designed to propagate well-being.
In esports, Tushaar led monetization for U Cypher - India’s first esports league made-for-TV. He also grew the U Mumba Kabaddi franchise into a multi-sport IP with teams in esports, football, volleyball and table-tennis.
He is a Tennis Player, Tri-athlete, Trekker and a FIFA Masters and Shri Ram College of Commerce alum.
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